As with most variations of opinion, a lot could be defined by understanding completely different views (which come from completely different experiences). P&G’s highly effective advert about “the speak” that Black mother and father give their kids due to considerations relating to racism, bias, and discrimination. Produced by BBDO New York for Procter & Gamble’s My Black is Lovely campaigns and launched in July 2017.

Model: P&G
Company: BBDO NY
Government Producer: Dan Blaney
Senior Producer: Whitney Collins

Manufacturing: The Nook Store
Director: Malik Vitthal
Exec Producer: Anna Hashmi
Director of Images: Lasse Frank
Manufacturing Designer: Wynn Thomas
Costume Designer: Isis Mussenden
Producer/ Head of Manufacturing: Jessica Miller
Line Producers: Stephen Love & Blake Pickens

Music: Pulse Music NY
Composers: Julia Piker & Dan Kuby
Producer: Steve Grywalski
Government Producer: Dan Kuby

Company Companions
Multicultural Strategic Communications:
Egami Consulting Group
CEO: Teneshia Jackson Warner
Senior Strategic Advisor: Cheryl Overton
Vice President: Liv Lewis

P&G My Black is Lovely
Chief Model Constructing Officer: Marc Pritchard
Director: Kristine Decker
Affiliate Model Director: Betsy Bluestone
Model Supervisor: Verna Coleman-Hagler
Randall Smith: BBIC
John Lick: BBIC
Senior Supervisor Communications: Crystal Harrell
CMK: Brittany Physique


liv kristine

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